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Understanding the 4Cs of Diamonds (Cut, Color, Clarity, Carat)

These 4 things affect how a diamond looks and how much it costs:

  • Cut – Impacts sparkle. Go for Excellent or Ideal if you can.

  • Color – Grades go from D (colorless) to Z (light yellow). For Natural Diamonds, near-colorless (G–I) gives great value. For Lab Grown Diamonds you can get great value from sticking to the higher color grades (D-F)

  • Clarity – Measures tiny flaws. VS and SI clarity stones are the best value for money

  • Carat – Refers to size/weight. Bigger isn’t always better—it’s about balance!

We’ll help you find the best combo for your budget.

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